G.O.A.T. (Greatest of All Time) is the seventh studio album by LL Cool J, released on September 12, 2000, by Def Jam Recordings. The album debuted at number 1 on the Billboard 200, selling approximately 201,000 copies in its first week, and was certified platinum by the RIAA in October 2000.
The album's title sparked controversy in the hip-hop community, as many considered it premature to call oneself 'the greatest of all time.' LL Cool J defended the title as a statement of confidence and ambition, not an objective fact. The lead single 'Imagine That' peaked at number 97 on the Billboard Hot 100.
The album features collaborations with artists such as Snoop Dogg, DMX, Redman, Method Man, Busta Rhymes, and the R&B group 702. Production was handled by several prominent producers, including DJ Scratch, Erick Sermon, Rockwilder, Swizz Beatz, and The Neptunes. Despite mixed reviews, the album is considered one of LL Cool J's strongest works of the 2000s.